Ready–made cards were an easy way for people to express their emotions in a time when direct expression of one’s feelings was discouraged. Cheaper postage rates also contributed to an increase in the popularity of sending Valentine’s Day greetings.
There are a number of Saints called Valentine who are honored on February 14. The day became associated with romantic love in the Middle Ages in England. This may have followed on from the Pagan fertility festivals that were held all over Europe as the winter came to an end. Traditionally, lovers exchanged hand written notes. Commercial cards became available in the mid nineteenth century.
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